2% of total assets in new loans. Nine months. One Lender.
For The Atlanta National Bank ($81M), that was $1.8M in closed commercial loans - helping drive 12% annualized loan growth against a 5% goal.
They had the relationships. They needed the reach.
The Atlanta National Bank is an $81M community bank in central Illinois. One commercial lender, no analysts, and a team with a hundred years of combined lending experience and relationships.
They opened a new branch near Peoria and hit the streets. They thought they knew everyone worth calling.
They'd never heard of 70% of the businesses Startline found.
In the first six months, Startline found over 200 businesses in their market that matched their lending appetite. Nearly 70% of them were businesses the bank had no prior contact with. Monday used to start with the question, "Who do we call?" Now, it starts with ten researched prospects in their inbox: what the business does, who owns it, their current lender, and why now is the right time to call. It's even customizable based on maturity date, competitive community banks, and more. It takes about 10 minutes to read. Then they plan the week, and start calling.
One lender. Nine months.
$1.8M
in new commercial loans, closed
$3.2M
loan and deposit pipeline, with needs in the next 90 days
$7M+
longer-term pipeline
70%
prospects the bank had no prior contact with
Since starting with Startline, The Atlanta National Bank's annualized loan growth is 12%, against a 5% goal.
We didn't transform into better bankers or more successful salespeople. What changed is that we're calling on the right prospects at the right time.
- Neal Stimpert, EVP & CEO, The Atlanta National Bank
Startline is helping us find local businesses we didn't even know existed, at a time when their existing loans are maturing at our competitors.
- Chris Cummins, VP Commercial Banking, The Atlanta National Bank
Atlanta's first year with Startline
Months 1-2
The team made their first calls on Startline prospects in the Peoria market.
Months 3-5
Callbacks started coming in. The team continued calling on each week's new prospect batch, while keeping good follow-up hygiene on previous prospects. The pipeline began building.
Month 6
Atlanta celebrated it's first loan closing: a $500,000 CRE loan.
Months 7-9
The pipeline paid off: Atlanta closed an additional $1.3M in commercial loans.
Today
The team still has $3.2M in near-term pipeline (prospects with a need in the next 90 days), and $7M+ behind that.
Get in touch
Send us a message and we'll get back to you as soon as we can.