$7M+ in new pipeline. One RM. One weekly email.
How an $83M community bank found opportunities they didn't know they were missing.
They had the relationships. They needed the reach.
The Atlanta National Bank is an $83M community bank in central Illinois. One commercial relationship manager, no analysts, and no CRM.
They opened a new branch near Peoria to leverage their decades of personal relationships. They thought they knew everyone worth calling.
They'd never heard of 70% of the businesses Startline found.
In the first six months, Startline found over 200 businesses in their market that matched their lending appetite. Nearly 70% of them were businesses the bank had no prior relationship with. Every Monday morning, their RM receives a short email with scored prospects and a one-page research brief on each one: what the business does, who owns it, their current lender, contact info, and why now is the right time to call. They've never logged into a platform - they just open the email and start calling.
One RM. 8 months.
$7M+
net new loan and deposit pipeline
$500K
new commercial loans, closed
$400K
approved and in underwriting
200+
scored prospects delivered
Since adopting Startline, The Atlanta National Bank has seen 20% annualized growth.
By focusing on Startline, we reinforce patterns and behaviors that cross over to everything we do.
- Neal Stimpert, EVP & CEO, The Atlanta National Bank
Startline is helping us find local businesses we didn't even know existed, at a time when their existing loans are maturing at our competitors.
- Chris Cummins, VP Commercial Banking, The Atlanta National Bank
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