About Startline
A different approach to bank technology.
Most commercial lending tools are built for large banks - the ones with analyst teams, six-figure software budgets, and capacity to spend the time to learn and adopt their process and culture to a new platform. Community banks don't have this luxury. And they shouldn't have to. Your RMs are your competitive advantage. They know their markets, they build real relationships, and they close deals. What they don't have is time to research every business in a 50-mile radius, track follow-ups in a spreadsheet, and report activity back to leadership. Startline was built to do that work for them. We use public data (UCC filings, commercial mortgages, maturing loans, and other sources) to find the businesses most likely to be exploring new banking relationships. We research them, score them, and deliver them to your RMs by email every Monday morning. Startline requires no integrations, and no training to get up and going. We configure everything behind the scenes and send your RMs a weekly email with the best prospects in your market, at the right time for them to start building the relationship.
Dan Novalis
Founder & CEO
Dan has spent nearly a decade helping community banks with marketing, technology, and growth strategy. He co-hosts The Bank Marketing Show, a podcast on growth and marketing for community banks. He has worked with dozens of community banks across the country.
Before community banking, Dan spend 20 years in data analytics and marketing technology, building systems for clients ranging from Citibank and Morgan Stanley to ad tech startups and large marketing agencies. He holds a B.S. in Computer Science from Washington University in St. Louis, and an MBA from NYU Stern.
Hear more from Dan
Dan co-hosts The Bank Marketing Show, a podcast on growth, technology, and marketing for community banks. Over 100 episodes and counting, featuring conversations with bank CEOs, state and national association leaders, and technology vendors across the industry.
Listen on Apple, Spotify, or wherever you get your podcasts, or on YouTube.
