About Startline
A different approach to bank technology.
Technology has transformed banking over the past decade. But for many community banks, it's also added complexity—more platforms to manage, more dashboards to check, more tools that promise insights but require time and training to use. Startline comes from a different philosophy: technology should make things easier, not just possible. Community banks don't need more tools for the sake of it. They need more results with less overhead. That's what we're building.
Dan Novalis
Founder
Dan has spent nearly 10 years helping community banks with marketing, technology, and growth strategy. He's the co-host of The Bank Marketing Show and founder of 2Novas, a digital transformation consultancy for banks and credit unions. His background includes 20+ years in systems integration and technology strategy, with clients ranging from community banks to Fortune 100 companies.
Dan holds a B.S. in Computer Science from Washington University in St. Louis, and an MBA in Strategy and Marketing from the NYU Stern School of Business. He lives in St. Louis, Missouri with his wife, two kids, two dogs, and two cats.
Hear more from Dan
Dan co-hosts The Bank Marketing Show, a podcast on growth, technology, and marketing for community banks.
Listen on Apple, Spotify, or wherever you get your podcasts, or on YouTube.
